Timely Comics is the 1940s comic book publishing company that would evolve into Marvel Comics. During this era, called the Golden Age, "Timely" was the umbrella name for the comics division of pulp magazine publisher Martin Goodman, whose business strategy involved having a multitude of corporate entities (including Red Circle Comics) all producing the same product. Timely was originally located in the McGraw-Hill Building on West 42nd Street in New York City, and later moved to the 14th floor of the Empire State Building.